The exclusivity of fragrances from AVERY is now available in all AVERY Perfume Gallery shops. The exclusive design and packaging was created and curated by Alessio Avventuroso, Partner and Managing Director of Agenzia del Contemporaneo.
The project traces a visual identity of the five perfumes in line with the AVERY spaces using contemporary and refined visual codes. The collection of perfumes has been created for niche perfumery enthusiasts with five different olfactory itineraries. Developed starting from the letters that make up the word AVERY, from A to Y.
Enclosed in elegant totally black “volumes” at the centre of which is a copper-colored tag in the form of a letter that corresponds with every fragrance, and a thin strip of bright copper in the flacon marking the point where the flacon and the stopper meet. The bottles are in black glass of original rectangular shape with rounded corners. A stopper in corresponding dimension and size and similar shape sits on a neck, once again in copper, containing the words AVERY in contrasting black, a touch of style that completes an elegant minimal look.
