Automobili Lamborghini presents L: A perfume collection for men, available in four fragrances L1, L2, L3 and L4, dedicated to a sporting man with an international lifestyle, who adores the challenges of excellence at work as well in his personal life, who loves travel and is looking for essential luxury.
The exclusive design and packaging was created and curated by Alessio Avventuroso, Partner and Managing Director of Agenzia del Contemporaneo.
Each fragrance is immediately recognizable from the different colour that distinguishes its packaging: L1 is associated with black, the colour of understatement, L2 with yellow, the iconic colour of the Lamborghini brand and synonymous with avant-garde, L3 with red, the colour of strength, and L4 with the green of energy. The packaging, made entirely in Italy, refers to the mechanical and design aspects that mark out every great sporting icon: lightness, performance and elegance, in perfect harmony with the personality of those who drive a Lamborghini. The volume-pack holds two 25ml glass refills that contain finest “extrait de parfum”. There is a refill inside a hand-turned anodized aluminium cylinder bearing a laser-etched logo in relief. To replace the refill, use a small aluminium coin that makes it possible to delicately unscrew the base of the cylinder; a gesture reminiscent of a careful repair operation on an engine. L is a collection that can be matched to the personality of someone who chooses a mechanical and aesthetic jewel in order to be at the wheel of the most desirable super sports car. Each fragrance ideally accompanies the journey of the man who chooses L along four routes inspired by the power of the Lamborghini engine. With Italian style and passion par excellence in all its various aspects.
