The publication is a collection of all writings, in the form of slogans, which have accompanied Marcello Maloberti in almost thirty years of poetics introducing themes he finds meaningful. It is a sequence of thoughts which, written in black felt-tip pen, burst onto the white page like the urgency of a title, as if it was a book of titles. Like a collection of impulsive fragments, each page looks like a world itself. It ranges from poetry to irony to the use of the spoken word, in a constant succession of moods and formal tones. A series of incompatible images that results as a marmalade of heterogeneous contents or a continuous zapping, which reminds us of how people live social media.
The hammerings, graphically resembling scribbles, are absent words / images. Direct, frontal, cheeky like the ones you wouldn’t want to hear, they stay and ‘hammer’ your head. Each one is a curtain that opens. Think, feel or even steal, they are always transcribed from the oral point of view, like sentences written in a written voice.
There is no chronological order in the book to favor the possibility of the here and now, of the autonomy or the effectiveness of each slogan. The book is suitable for an easy reading and enjoyable like a summer drink.
The overall formal ambiguity of the editorial product adds some intriguing sides, from the design of a precious book with two black satin bookmarks easily mistaken for two felt-tip lines and the choice of format, inspired by Flash Art.
