ROADS LAUNCH WORLDWIDE
Roads, a new lifestyle brand created by Danielle Ryan. The combination of a surprising installation, which brought a real lorry in among the columns of Stazione Leopolda, and the extremely interesting personality of the brand’s founder, aroused great excitement and a growing interest among the international press and buyers, as well as beginning to spread the message of Roads throughout the world created by Cristiano Seganfreddo, Founder and Creative Director of Agenzia del Contemporaneo.