UNSCENT – URBAN SCENT GARDEN
Fragments of the Emerging Olfactory Scene
A secret and unexpected garden is to be created in the centre of Milan. The vibrant Porta Nuova district, among glass and greenery, is the setting for the sixth edition of UNSCENT, the event that focuses on the best of avant-garde and niche perfumery. A fixed appointment with Intertrade Group. URBAN SCENT GARDEN is a project developed by Cristiano Seganfreddo, Founder and Creative Director of Agenzia del Contemporaneo. UNSCENT proposes a powerful and colourful nature that overflows from cement and glass. A large urban greenhouse in which to explore flowers in continual blossom, artificial plants. In an ambiguity between natural and artificial, between true and false, where perfume alone, invisible, turns out to be real. The space as seen by Cristiano Seganfreddo is inspired by the wide and poetic imagination of the work entitled “Natura Motion” by the artist Stefano Scheda, who has continually worked on the poetics of outside/inside. A field of crevices and cement overflowing with coloured flowers, memories of the 2012 earthquake. At the centre of the exhibition space a large greenhouse that becomes a place of exploration. A large mirrored parallelepiped blends perfumes and flowers, in reflections nourished by the presence of visitors in a scenic floral and olfactory mechanism.
